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If it's Cruel it's not Cool

23/04/2022
by Harry Sagoo


If it’s cruel, it’s not cool. ™

Kind, sensitive and bright, our resident 10 year old entrepreneur Riley Buck coined the slogan.

To encourage vegan entrepreneurship, World Vegan Shop trademarked the slogan and is working with her on a new clothing range. WVS will be saving 20 % of the profits into her own savings account to use when she gets older.
 
She insisted on plastic-free packaging. So we sourced a supplier committed to an ethical supply chain. Enjoy the creations by a talented young lady!

We hope this encorages more young vegans to become entrepreneurs.

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